FLAVOR FIRST TOUR
Cholula had undergone a branding update when they approached us for an activation that could promote their new look and messaging. What better way to spread the word than providing samples of their famous hot sauce outside popular venues around the country.
HITTING THE ROAD
We partnered with Border Grill, a popular SOCAL TexMex restaurant, for a perfect pairing of hot sauce and fun sized tacos. The Flavor First Tour travelled across the country, stopping off at popular outdoor venues and promoted the brand with hot sauce tastings and yummy bites. Along with the truck another team would deploy a stationary tent and hand out samples. I designed the truck wrap, trays, shirts, banners, as well as, a microsite to track the tour.
